Why is the image of a brand is crucial?

Image is the first thing people notice about us, the one that stays in their mind and can often lead them to choose us. A consistent visual style can convey confidence and reassurance in the customer's perception. When a person buys a product, they are also buying what the brand represents: its values, reputation, prestige, quality.
Where do we start? The process of building a brand is divided into several stages: collection and analysis, design and brand identity.

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1) COLLECTION: this phase involves an analysis of information identifying the values that the brand is going to convey, the personality it wants to express, the target it is addressing and who the competitors are. For the customer, this is the phase of answers and imagination, a work that is essential to obtain lasting results.

2) DESIGN: The logo is the basic element, the target audience will recognise it and the general public will start to see it and memorise it by associating it with your products or services. Defining fonts and colours are a combination of elements with a unique and recognisable visual result that represents you, capable of making people perceive more than just the sight.

3) BUILDING: Building a brand identity means understanding who you want to be and what your goals are, to tell your brand and products to gain the attention and trust of consumers through tools such as packaging, websites and recognisable and consistent communication based on a marketing and positioning strategy.

"Your brand is a story unfolding across all customer touch points."
– Jonah Sachs

If you need to give an identity to your company, project or product, contact me and step by step we build your brand.