private label/packaging
An attractive packaging increases sales
Does your product packaging represent your brand? Does it enhance your personality?
Are its functionalities and benefits for your customer clearly stated?
Let's start with the concept that packaging was born with the primary function of containing, preserving and protecting products. Only in the last two centuries has it also taken on communicative roles. It responds to practical needs, but it is also a direct dialogue with the consumer and a tool to learn more about the product, its characteristics, composition, expiry date and everything related to information.
The levers with which we buy are of a more emotional nature: the aesthetic aspect, the sensations we feel when we look at the packaging, the curiosity it arouses at first glance or recognisability among many similar products. It is clear that intriguing, original, unusual or sophisticated packaging will attract the potential consumer to go further and conclude the purchase.
It plays a key role in brand and product marketing. Think for example of iconic packaging such as the Coca-Cola bottle or the unmistakable colours of pasta: you recognise it immediately.
It can be used as a differentiating tool from the competition, unique and eye-catching packaging makes a product more clearly distinguishable from others in the sales area.
A key feature introduced in recent years is that of being sustainable from design to realisation, in fact its composition must take into account precise requirements.
Packaging and branding must be visually connected and identified with the product or service we offer in line with its positioning. It conveys messages, values and information to those who look at it, it has the power to influence the customer's perception and purchasing decision.
"People do not buy goods and services.
They buy relations, stories, and magic" – Seth Godin
I help you give personality to your products by making them recognisable and conveying your brand values. Contact me !